About Us

We put chocolate on veggies. Whaaaaat??

My name is Alex. Choccy was born from my own love of healthy eating and exercise—and the fact that, no matter how healthy I try to be, I still crave something sweet.

I started Choccy after seeing how hard it’s become for so many Americans to get enough vegetables into their everyday diets. I wanted to challenge the idea that eating better has to feel like a sacrifice—and turn something we’re told to eat into something we actually want to eat.

So my girlfriend Sian and I decided to try something a little ridiculous.

In my kitchen we started experimenting. We took crunchy freeze-dried vegetables, covered them in smooth chocolate, and discovered that vegetables could become something you actually look forward to snacking on.

Alas, Choccy was created!.. Seriously it was that simple.

We took familiar veggies like broccoli, cauliflower, and sweet potato and kept reiterating them until we eventually turned them into crunchy, chocolate-covered treats made for people who don't want the usual processed stuff.

I’m not here to make another healthy snack. I’m here to change what a healthy snack can be—because the future of eating healthier should taste like something you’d crave anyway.